The application of QFD to business design

To date QFD has been successfully applied to, and generated performance improvements in:

	product and service development, where it has more than halved development times
	organisation design in research, manufacturing, retail, and service industries, where it has better than doubled performance
	business process development across most typical industry functions
	partnership and joint-venture planning, where it has increased productivity by two thirds
	event, workshop and training course design, where careful QFD planning has led to uniformly well received results
	role definition and time management.

However, this list is not exclusive. QFD can be used to gain insight, build commitment and drive performance in any situation where ambitious objectives need to be delivered by interdependent mechanisms, whatever those objectives and mechanisms may be.
QFD is not a magical tool. All it does is provide a structure for a team of people to rigorously consider how they will make their visions reality. QFD does not transform performance, that's what the people do. QFD merely helps them to see how.
Proceed to: Links to other tools, or return to QFD overview.